Of all the sales in London, the Zara sale is by far my favourite. While H&M, Topshop, Miss Selfridge and co. only dedicate relatively tiny sections of their stores to the sale, Zara is, to my knowledge, the only high street brand that goes all out and transforms almost the entire store into a dreamy sale heaven. Having worked for Zara in the past, I know a thing or two about the sale that some people might not be aware of. But why keep all the secrets to myself, if I can share them with you, my lovely readers:
1. Each Zara store puts all the items they have currently in stock, except those of the new collection, on sale. I think this is incredibly unusual for a store, but definitely good for us crazy shoppers.
2. When you ask a sales assistant for an item in a different size, and he or she tells you that all stock is out, they’re lying. The stock rooms are huge and the Zara sale goes on for months before the supply of sales items dries up. However, it is company policy not to check sizes of sales items, simply because sales assistants wouldn’t be able to cope with the sheer amount of requests they would otherwise get.
3. Another thing that might be rather unusual for a sale is that Zara does not only sell off whatever is left in the stock rooms, they also receive new sales stock throughout the whole sales period.
4. Sometimes even items from the new collection end up in the sale. If I remember correctly, new designs are released about every two weeks, so it does happen a lot that some of the older “new collection” items suddenly appear in the sales section.
5. The prices of sales items are reduced about three times during the sale period, so you might want to hold off on raiding the store right at the beginning of the sale. However, if you really want something, buy it, keep the tags on, and check the store regularly to find out whether the items you have bought have been reduced further and are still in stock for you to exchange. Unfortunately, returning an item and directly buying it back doesn’t work, as returns are first collected behind the till before they are put back on the shop floor. If you want to be real sneaky, though, you could return an item right before the store closes and then come back the next morning when the store opens. Chances are, the item is back on the shop floor and you can purchase it for the lower price.
6. It’s probably clear from all of my previous points already, but the selection on the shop floor during the sales period changes constantly and can vary from store to store – particularly towards the end of the sale. So come back regularly to bag yourself the best deal possible.
Now that I have shared my dirty secrets with you, I want to know yours. Tell me all about your favourite shopping hacks in the comment section below…
BLOUSE – H&M
CULOTTES – Zara (Sale)
BLAZER – Zara (Sale)
FLIP FLOPS – So old, I don’t remember
NECKLACE – Swarovski