Big flashy brand logos – they just don’t do it for me anymore. When I was a child, New Yorker’s own brand “Fishbone” was all the rage. It may not have been particularly expensive (lucky for our poor parents), but all the girls in my school – me included – couldn’t get enough of that slightly macabre fishbone logo. Soon enough affordable Fishbone made way for slightly (read much) more expensive Miss Sixty and the famous little polo player (not so lucky for our poor parents). And again…the more logo we were flashing, the cooler we felt.
Nowadays, I almost can’t think of anything more mortifying than parading brand logos. My LV Speedy Monogram? Hasn’t seen sunlight in ages. My Chanel sunnies with the interlocked C’s on the side? Gone. My Ralph Lauren Polo shirts? Definitely gone. And that’s how the sad story of my unloved branded goods continues…
Don’t get me wrong, I have absolutely nothing against designer wear. It’s just the logos that kinda bug me. Yes, I do find them tacky – a silent cry for attention, admiration and envy…there it is, out in the open. I much prefer understated subtlety that only connoisseurs can decipher and truly appreciate.
But of course there is an exception to the rule. Isn’t there always? Call me a hypocrite, but there’s one logo I’d be happy to flash for the rest of my life. No other brand has mastered the art of the nonchalantly cool logo quite like Calvin Klein. It perfectly matches my monochrome wardrobe, satisfies my minimalistic taste and has managed to become the uncrowned king of social media (My Calvins anyone?). Calvin Klein, I bow my hat to you!
Jeans – ASOS
Boots – River Island* (similar here)
Coat – H&M (similar here)
(Pics by Paul)