Is Blending In The New Standing Out?

Is Blending In The New Standing Out?Cos Blazer   |   Mansur Gavriel Bucket Bag   |   Ray-Ban Wayfarer   | T by Alexander Wand T-Shirt   |   Rag & Bone Fedora   |   ACNE Boyfriend Jeans   |   Miss Selfridge Rollneck   |   Nike Roshe Run   |   ACNE Sweater


Inspired by the main protagonist in William Gibson’s novel “Pattern Recognition”, who is described as wearing: “A small boy’s black Fruit of the Loom T-shirt, a thin gray V-neck pullover purchased by the half-dozen from a supplier to the New England prep schools, and a new and oversized pair of black 501’s, every trademark carefully removed”, New York trend agency K-Hole coined the Term “Normcore” back in October 2013. It is all about blending in instead of standing out…think detail-free roll-neck jumpers, mom jeans, sneakers, backpacks, beanie hats, Birkenstocks…the list of Normcore fashion staples goes on and on. As Emily Segal, co-founder of K-hole points out correctly, it can be incredibly exhausting to always try to stand out and be different than anybody else, so being perfectly boring once in a while can be a welcome change. Contrary to what some people might say (namely Grayson Perry who said: “It’s like they [the fashion world] are so frightened of getting it wrong they have exempted themselves from being fashionable”), Normcore is not about rejecting fashion and self-expression or disappearing into the crowd. It’s about making a conscious non-statement and embracing the allure of anonymity by opting for timeless wardrobe staples – without flashy labels, prints or sequins – that will last forever but still have something special about them and let your personality shine through. Don’t get me wrong though, Normcore isn’t defined by a random Jane Doe walking on the street in her roll-neck jumper, washed out jeans and her white leather trainers from ten years ago. The Normcore I have fallen in love with looks more like pre SS’14 Celine, Isabel Marant, Cos, &Other Stories, Whistles, Acne, and Rag & Bone in terms of fashion brands, and Harper & Harley, Camille Over The Rainbow, The Northern Light and Into The Fold in terms of fashion bloggers. Even though summer is the perfect time to be daring and stand out of the crowd, I have the feeling I may take a step back instead, and revert to the simple, minimalist basics I feel most comfortable in. Have a look at my lust list above for some of my favourite Nomcore picks currently in stores.

How do you feel about this new fashion trend? Or is it even a trend? Maybe I should call it an anti-trend…I let you decide…